CONNECTING THE DOTS

CLIENT
Pivt

AGENCY
The Creative Collective

ROLE
Design Lead – Creative Direction and Design

SCOPE
Brand Strategy
Creative Direction
Visual Identity
Expression System
Brand Guidelines

CONTEXT
An HR and technology company with global reach, Pivt helps organizations increase retention of relocated employees by connecting them with their new communities.

STRATEGY
Pivt’s Fortune 500 clients and stats spoke for themselves, with 96% retention of relocated employees who used the Pivt App. Innovation and growth gave way to new products, shifting the focus of their offerings and new audiences.

SOLUTION
The Creative Collective built a new visual identity system focused on their primary product – The Buddy System – an AI-powered program that pairs employees with peers who help turn change into connection, culture, and lasting impact.

The new visual identity builds on Pivt’s strengths in a way that connects both geographically and emotionally.

Pivt brand graphic system using colourful interlocking shapes to represent connection, community and belonging.
Pivt brand graphic system using colourful interlocking shapes to represent connection, community and belonging.

At the heart of the brand’s visual identity
is the idea of connection and belonging.

A collage of multiple pages from a graphic design or branding guide, showcasing various graphic elements such as dot networks, color palettes, typography, logo colors, connected relationships, journey lines, and infographic examples for a visual identity guide titled 'pivt'.
Conceptual Pivt app screens demonstrating how the visual identity and graphic system could extend into the digital product experience.
Advertising billboard in a subway station featuring diverse smiling people and text about transformation, connection, and growth.
Pivt website concept demonstrating how the new visual identity and graphic system could extend into a digital experience.
Pivt social media designs demonstrating the flexible brand identity, graphic system and messaging across multiple formats.

Other Works

Colorful dotted background with text 'Your full-service print solutions partner' in white on black background.
Logo for Sprout with the tagline "Relocation, re-imagined" on a green background with abstract blue lines.

PROPRINT

SPROUT