ROUTES AND ROOTS

CLIENT
Sprout Relocation

AGENCY
The Creative Collective

ROLE
Design Lead – Creative Direction and Design

SCOPE
Brand Strategy
Creative Direction
Visual Identity
Expression System
Brand Guidelines
Website Design
Social Media
Marketing Collateral
Presentation Design
Trade Booth Design

CONTEXT
Sprout is redefining global relocation, by putting people first—filling a gap in an industry that has traditionally put process over experience.

STRATEGY
Position Sprout as a category outlier by putting people—not process—at the center of every move.

SOLUTION
Humanize relocation services and bring big moves down to size by dramatizing two key elements: the routes people take to their new destination, and the roots they put down to build a new life.

VISUAL IDENTITY

A Budding
New Brand
System

The logo’s flipped bud was an apt metaphor for their “rebel” positioning, and a witty nod to (re-)location. The custom-designed symbol, paired with curved, wandering lines, represents routes and roots: a new start in a new place.

The wordmark’s san-serif typography is modern, friendly, and playful—a departure from the conventional approach of competitors.

The custom-designed symbol, paired with curved, wandering lines, symbolizes routes and roots: a new start in a new place.

Sprout primary logo and “Relocation, re-imagined” tagline from the new visual identity.
Sprout primary logo and “Relocation, re-imagined” tagline from the new visual identity.
Brand identity guidelines for Sprout, featuring logo design, typography, colour palettes, graphic elements and visual brand strategy.

Chartreuse speaks to Sprout’s outlier positioning, while signalling the deeper meaning of making a life-changing move: rebirth, growth, and a metaphorical change of season.

Sprout brand expression combining expressive typography, messaging and graphic linework from the visual identity system.
Sprout responsive website design showing the visual identity and brand expression adapted for mobile.
Sprout business card design applying the new logo, colour palette and graphic pattern across the brand identity system.
Sprout interactive digital brochure applying the new brand identity, typography, colour palette and graphic elements.
Sprout relocation service infographics using the brand’s colour palette and graphic system to organize its human-centred relocation services.
Sprout relocation service infographics using the brand’s colour palette and graphic system to organize its human-centred relocation services.
Sprout Relocation Experience brandmark developed from the visual identity system to represent the brand’s approach to relocation.
Sprout white paper designs extending the brand identity through editorial layouts, infographics, typography and graphic elements.
Sprout expressive typography graphic developed as part of the brand identity system and applied across presentations, advertising and other communications.
Sprout social media launch campaign introducing the new brand through messaging, typography, colour and graphic elements.

Other Works

Proprint business card design featuring a purple and white visual identity, custom logo and bold circular graphic elements.
Four mobile screens showcasing Pivt's app interface, featuring purple branding, custom illustrations and social connection features.

PROPRINT

PIVT