A self-directed collaboration with a team of creatives to promote their disciplines - writer, photographer, film director, food stylist, hand lettering artist, creative director and designer, web designer, social media strategist.
Concept centers around the dying days of summer and the 'loss' of everything that goes with it. Tale is told and woven through print, social media and website platforms, through the POV of a detective. Strong vintage cues and style throughout make it a fun, memorable and interactive guessing game.
Campaign takes advantage of the summer 'victims' as well as the fall 'killers'.
https://www.sweetsummerslaughter.com/
Creative, Art Direction and Design