A self-directed promotional piece for Slice Creatives - a content creation collective focusing on food. The series draws focus on the individual expertise of each discipline- photography, food styling, prop styling, creative direction, design and motion - and showcases what can be achieved for other clientele and products.
Concept & Creative Direction, Art Direction, Design
Photography: Naomi Finlay / Food Styling: Ji-Yun Han / Motion: Jay Smith, Upstate
A self-promotional piece for Naomi Finlay, wanting to showcase her expertise in food and drink photography. The copy tells the story of a group of friends gathering together for a weekend in the country, celebrating the harvest of the fall season.
The printed mailer was produced in a newspapaer format.
Art + Creative Direction, Design
As Creative Director for Harlequin Books, I was responsible for producing the packaging for their first foray into the Non-Fiction business. Working with designers, art directors and top-notch illustrators, photographers, and production staff, we produced books that hit within the top 3 on the NYT Bestsellers, USA Today and Publisher's Weekly Lists.
Creative Direction
Nate Bower is a personal trainer and boxer. His business has evolved, and in addition to the personal training, Nate has grown his market for online videos, as well as broadened his clientele. The rebrand is meant to set a new standard of service, and appeal to both the male and female market he serves. His workouts are very creative and fun, but it is his passion for watching his clients evolve and his compassion for their plight to get there that clients turn to him for.
Creative Direction, Strategy and Design
Re-brand for a boutique grocery store in one of the out islands of the Bahamas.
Tropical but trendy colors and a dose of nostalgia
combine to help refresh the identity for this well-loved community institution looking to reinvent and attract a foreign buyer.
Role
Concept, Art Direction + Design
A new product and brand extension from
Harlequin. Now sold on Amazon.com!
Inspired by the voice of the strong personalities within the wonderful assortment of vintage art in the archives.
Creative and Art Direction
A guide by Nicky Hilton on how to plan and develop your wardrobe, using a method she created called 3-6-5.
Creative and Art Direction
A self-directed promotional piece for Slice Creatives - a content creation collective focusing on food. The series draws focus on the individual expertise of each discipline- photography, food styling, prop styling, creative direction, design and motion - and showcases what can be achieved for other clientele and products.
Concept & Creative Direction, Art Direction, Design
Photography: Naomi Finlay / Food Styling: Ji-Yun Han / Motion: Jay Smith, Upstate
An editorial spread and cover feature for the Summer issue of Novella magazine, featuring bridal gowns from Kleinfeld’s.
The narrative wraps around a bride with pre-wedding nerves, mixed emotions toward commitment and the idea of forever. Oh, and some wedding dresses in case you decide to go through with it!
Creative and Art Direction
Book trailer and a BTS for a trilogy of books by author Linda Lael Miller, shot on location in Montana. All 3 books hit #1 on the NYT Bestseller, USA Today and Publisher's Weekly Lists.
Creative and Art Direction
Five autumnal desserts were brought in for questioning in regard to the Sweet Summer Slaughter killings. Have to watch to find out who the real killer of summer is!
Creative Direction, Art Direction and Design
Cover and editorial spread for Novella Magazine's 6th edition, featuring jewelry by local designer Daniel Christian Tang.
Creative and Art Direction
A new exercise platform to facilitate
isometric exercise, created by fitness
expert, Brad Thorpe.
Scope of work covered a complete re-branding of the identity, marketing materials and online properties, including ideas for an App to help guide clients through workouts.
Creative and Art Direction
A self-directed collaboration with a team of creatives to promote their disciplines - writer, photographer, film director, food stylist, hand lettering artist, creative director and designer, web designer, social media strategist.
Concept centers around the dying days of summer and the 'loss' of everything that goes with it. Tale is told and woven through print, social media and website platforms, through the POV of a detective. Strong vintage cues and style throughout make it a fun, memorable and interactive guessing game.
Campaign takes advantage of the summer 'victims' as well as the fall 'killers'.
https://www.sweetsummerslaughter.com/
Creative, Art Direction and Design
Exclusive content for Target Stores - a DVD featuring Nicky showing how to use the 3-6-5 method using clothing and accessories from Target.
Creative and Art Direction
A self-directed promotional piece for Slice Creatives - a content creation collective focusing on food. The series draws focus on the individual expertise of each discipline- photography, food styling, prop styling, creative direction, design and motion - and showcases what can be achieved for other clientele and products.
Concept & Creative Direction, Art Direction, Design
Photography: Naomi Finlay / Food Styling: Ji-Yun Han / Motion: Jay Smith, Upstate
A collection of images, etc from western romance novels I worked on for Harlequin Books.
Shot at different locations - California, Colorado and Montana.
Creative and Art Direction
Design concept for a line of dog
shampoos for every kind of pooch.
The playful name and sophisticated
yet whimsical illustrations lighten the
mood of a challenging chore, and
help the product stand out in a
competitive space.
Role
Concept, Art Direction + Design
Illustration by Alanna Cavanagh
A celebration of the season in between winter and spring, expressing the anticipation of light from dark, and the shift in morale that occurs as the weather moves back and forth before it commits to lighter days. Making the best of the situation with nights in with friends, and different ways to enjoy Oysters and accompanying wine and spirts.
Creative Direction, Art Direction + Design
